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BRAND INTRODUCTON

Founded in 2000, Giraffe Wooden Flooring is headquartered in Shunde, Foshan, the hometown of Chinese furniture. With the core concept of "Customization & Design", it integrates and perfectly presents different design styles of flooring around the world.
With complete series of products, the products of Giraffe Wooden Flooring include multi-layer  engineered wooden floor , three-layer engineered wooden floor,our products in different forms such as parquet , herringbone ,chevron and classic.Giraffe Wooden Floor has 300+ Chinese specialty store, which have served over 5 million families,provided excellent products and services.


BRAND PROPOSITION
BRAND IDEA
BRAND CULTURE
BRAND PURSUIT

BRAND PROPOSITION

BRAND IDEA

BRAND CULTURE

BRAND PURSUIT

PRODUCTION BASE

Ten million square meters of products in two major production bases

      Foshan is the marketing headquarters and the first production base, covering an area of 30,000 ㎡, with 280 workers and an annual production capacity of about 5 million square meters. It has four parquet production lines and three classic, herringbone and chevron production lines. Changzhou is the location of the second production base, with four automatic flooring production lines, with an annual production capacity of over 8 million square meters.

     Giraffe Floor is equipped with industry-leading production equipment, and adopts the Sino-Germany floor production line, which has made great progress, realized mass production, ensured product quality, and met the market demand for high-quality Giraffe Floor.
      Among them, Giraffe Floor has been in the leading position in the industry in the two key aspects of moisture control and stability of multi-layer solid wood flooring.

BRAND HISTORY

2000

2000

Brand birth
The founder of Giraffe Floor set up his own brand with many years' experience in wood flooring market operation.

2003

2003

After the initial market precipitation of the brand, Giraffe Floor has successfully established its own R&D and production base.

2006

2006

Innovation as basis.Giraffe Floor has established a multi-party cooperation platform for research, production and marketing, and won the full support of world-renowned suppliers.

2007

2007

The brand-new debut has determine the positioning of Giraffe Floor brand. The products are personalized and customized, and are promoted to the whole Chinese market; Giraffe Floor has showcased continuously in SURFACES China since 2007, leading the trend of the industry.

2012

2012

Internationalization Giraffe Floor has joined forces with Maister Floor in Germany, to introduce reinforced flooring from Germany, and enriched its product lineup, thus becoming the first floor enterprise in the industry with both locally produced and imported products in China.

2014

2014

Make new achievements  Giraffe Floor won the Top 10 brands of Chinese flooring, the Top 10 brands of Chinese (solid wood composite) flooring and the Top 10 brands of Chinese (environmental protection) flooring.

2015

2015

After more than ten years of development, Giraffe Floor has updated its manufacturing equipment, improved its product lineup and made sufficient preparations for entering the international market.

2017

2017

Once again strengthen the brand development concept of Customization & Design and the corresponding company management system, and continue the concept of focusing on customer needs.

2019

2019

Expand the design and R & D team and combine it with manufacturing to launch new design products.

2020

2020

At the 2020 China Wood Flooring Conference, Giraffe Floor won the double awards of "China national flooring brand" and "China green flooring demonstration enterprise".

HONOR

GB/T19001-2016/ISO9001:2015 Standard
GB/T19001-2016/ISO9001:2015 Standard
China National Flooring Brand
China National Flooring Brand
China Green Flooring Demonstration Enterprise
China Green Flooring Demonstration Enterprise
Top 10 Environmentally-friendly Flooring Brands in China 2019
Top 10 Environmentally-friendly Flooring Brands in China 2019
Top 10 Engineered Wood Flooring Brands in China 2019
Top 10 Engineered Wood Flooring Brands in China 2019
Top 10 Chinese Flooring (Cultural Creative Flooring) Brands in 2018
Top 10 Chinese Flooring (Cultural Creative Flooring) Brands in 2018
Top 10 Chinese Flooring (Three-Layer Solid Wood Flooring) Brands in 2018
Top 10 Chinese Flooring (Three-Layer Solid Wood Flooring) Brands in 2018
Top 10 Most Valuable Flooring Brands in China 2017
Top 10 Most Valuable Flooring Brands in China 2017
Top 10 Engineered Wood Flooring Brands in China 2017
Top 10 Engineered Wood Flooring Brands in China 2017
Global Wood Flooring Conference 2017
Global Wood Flooring Conference 2017

BRAND PROPOSITION

      In daily life, most people are busy working and creating life value every day. After a day's tedious work, it is inevitable to expect a relaxed and comfortable environment at home, and expect to return to the essence of life. Giraffe Floor is dedicated to meeting everyone's needs for comfort and warmth.

      People's comprehend of life will not divorced from its essence.

      People's comprehend of home will not divorced from life.

BRAND IDEA

      Aesthetics and personality are related, which also leads to differences in the positioning of comfort. Giraffe Floor is committed to understanding different needs, designing and producing products that meet different needs.

      Understanding and serving everyone is our eternal focus.

BRAND CULTURE

      Since 2000, Giraffe Floor has presented consumers with fashionable, comfortable products and customized services. It has designed and produced beautiful and stable high-quality flooring for consumers in different countries and regions with varying living habits. Whether it is customized according to customers' needs or designed according to the habits of different regions,  it has been affirmed and recognized by customers, and it has never stopped pursuing the satisfaction of customer needs.

BRAND PURSUIT

      Home is not only a place to sleep, but a real living space, showing inner understanding of life, which is the bond of family. The demand for comfort and warmth is our tireless pursuit. Making everyone's home full of happiness and warmth is the highest pursuit of Giraffe Floor.


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